Fragrance Trends

Our marketing experts support our internal perfumery and evaluation staff as well as our clients through presentations focused on the latest trends and product innovations to ensure Custom Essence stays at the forefront of fragrance development. This creative group of professionals provides insights and strategic tools that include category overviews, concept generation, fragrance/ingredient/product trends, color tracking and olfactive mappings. Our bi-monthly marketing Trendology newsletter is designed to keep our clients abreast of the latest product and fragrance trends in a concise, easy-to-read manner. We study our clients’ brand, positioning, and competitors to identify gaps in product portfolios and develop fragrance recommendations that will succeed in the marketplace.

We welcome the opportunity to meet with you to review our marketing material on current and future trends.
Please contact mamin@customessence.com.