Custom Essence Goes Green

Custom Essence goes Green! On a path to a more sustainable future, we recently installed solar panels to help reduce our carbon footprint on the environment. The system will generate 234,000 kWh per year, enough electricity to eliminate close to 85% of the company’s annual consumption. We have instituted this energy savings to help minimize our environmental impact.

On Creating the Perfect Scent

As fragrance creators, it is our goal to design ‘the perfect scent’ for our clients. But how do we define ‘the perfect scent’? “Perfect” is a highly subjective term, and in the fragrance world, attaining ‘the perfect scent’ is influenced and limited by many constraints and considerations. A perfect laundry scent should smell clean, fresh and comfy in order to …

On The Musicality of Fragrance

In Twelfth Night, Shakespeare wrote: “If music be the food of love…play on.” Well, since fragrance is what inspires and drives millions of consumers in their product choices and ultimately their purchases, then it is our responsibility to let its notes continue to ‘play on’. It’s no coincidence that many words in the language of fragrance have origins in the …